Our Principles
We're on a mission to help millions of natural performers unlock their peak state every day—and live an epic life. These are some principles we believe will help you achieve that.
The purpose of life is to become fully oneself. This means peeling away all the layers that aren’t authentically you. But it also means reaching your true potential, i.e. becoming all you can be.
The challenges you face along the way help you discover who you truly are (and make the journey there more epic). Daily struggle is necessary to stay connected to your true self and avoid falling into the everyday ‘sleep’ of ordinary people (those who settle).
A truly epic life is defined by freedom, curiosity, creativity, growth, achievement, play, community, physicality, spirituality, adventure, and love.
You don’t have to confine yourself to one narrow path. Instead, relentlessly pursue your true multi-dimensional self.
The only thing that can prevent you from becoming who you truly are is inaction. Life is short, and it’s later than you think. So take action NOW.
The magic you’re looking for is in the work you’re avoiding.
New experiences, exploration, and travel are essential tools to keep growing and expanding your consciousness. They are often the best teachers. Make room for them accordingly.
If you don’t have your health, nothing else matters. Therefore, your health is the foundation for an epic life – and OMNI¹ is the rocket fuel for your health.
The modern world is designed to separate us from our natural state. To live an epic life, you must take deliberate steps to combat this.
More technology and more illusions of control is not the answer.
Science is a tool, Nature is the master.
As a human, you have the unique ability to create. And like your ancestors, you were made to move and hunt. In other words, you were born an artist, athlete, entrepreneur.
The more you embody these roles – in whatever form comes naturally to you – the more you live in alignment with your natural state.
